Advertising & Promotion
Many exclusive music libraries will be actively involved in the promotion of your music to their clients. They tend to have a small roster of composers and so are able to recommended specific tracks from their catalogue for licensing.
The large non-exclusive libraries are a different matter. The amount of music available on their platforms is colossal, and your cue – even it’s the best music ever written – can often vanish like a needle in a haystack.
So adequately promoting your composer profile, and individual tracks, is crucial.
Choose your ‘Composer Name’
Before you start promoting yourself, you need to decide what you’re promoting. Are you going to use your own name, or a pseudonym?
Personally, I use my name for exclusive libraries, but for non-exclusives I use the moniker ‘Score Studio’.
This way I can use separate email addresses, Soundcloud pages and websites for the different parts of my business.
Secure a Domain Name
After deciding how you want to be known, buy a domain name that matches it, or something as close as possible (which can be tricky).
Build a Website
The website doesn’t have to be complex. Initially, a simple one-page design will do. Include a little information about you, plus a playlist of your music for visitors and potential clients to listen to.
There are services, such as Squarespace which make building a professional looking website very easy. Alternatively, if you’re more web-savvy using a platform such as WordPress may give you more flexibility.
Setting up an email account linked to your new domain is very important, as it conveys a professional image to clients.
Free services, such as Gmail and Hotmail are fine for personal use, but a custom domain immediately says you’re serious about what you do.
Make sure you set up a signature in your email client, containing your website address and contact details, including links to your social networks.
The jury is still out on how useful Facebook and Twitter are for promoting production music. I spent around a year working very hard on promoting my music using their platforms and didn’t see much in return.
However, although prospective clients are very unlikely to be trawling social networks looking for production music, it doesn’t hurt to have a presence on both networks.
Another popular service amongst composers is Soundcloud.
It has been through a few financial issues over recent years, with ongoing rumours of its demise. But it’s still with us, and offers an easy way to upload your music, embed it on other websites, and share it socially. All helpful for promotion.
It also offers the ability to add external links to tracks. I use this feature to create a ‘Purchase License’ link, on the off chance the listener might have the urge to use it in a project.